Safety Incident Learning

Developed with and for P&G

Safety Incident Learning

Reporting the incident was never the problem. The learning not travelling was.

20-minutes. No prep, no commitment.

Founder is ex-P&G HSE

years supporting manufacturing
1 +

Originally designed with and for P&G

No Retainer. No minimum volume. No commitment beyond a single incident.

Single pilot option available.

In most organisations, the same four things keep happening

Same incident twice

The lesson reaches every shift and site, so it stops repeating.

Learning doesn't travel beyond the team invovled

Now it reaches nights, contractors and every other site.

No way of knowing if the learning landed

You get the data to prove it landed, not just hope it did.

Safety bulletin get's ignored

A short video, set where it happened, that people actually watch.

Nobody ignored the lesson. There was just no time, before the next job, to make sure it reached anyone

The Gap

Your reporting software solves the capture
Your EHS platform is doing its job.
We solve the communication
Improving on the written email, bulletins and toolbox talks
It does not replace your EHS software

Reporting, tracking and root cause analysis stay exactly where they are.

It gives supervisors something consistent to deliver, so quality does not depend on who is running the briefing.

It communicates the outcome of one.

LMS, Teams, SharePoint, shift screens, phones, briefings.

A voice note and photographs, from information you are already gathering.

How it actually works

The Incident

Incident gets reenacted in the actual location it happened using the safety character.

Share image > we animate incident > safety learning

Full Video

The completed video highlights the incident, learning and actions.

Created using your safety identity

Reach Everyone

We provide a visual asset pack so the learning is seen by different roles

Visual assets that reach everyone

Why this works better

Incident Library

Every incident, tracked from report to shared learning

Most recent 5
Incident Date Site and area Thumbnail Site version Global version Assets created Status
DC Incident, Ankle Twist on Mat 9 July 2025 Site A VideoPosterGIF Shared
Production Line, Slip 8 January 2026 Site A VideoPoster Shared
Droplot Incident, Ankle Sprain 12 February 2026 Site C VideoPoster Shared
Contractor Incident, Scaffold Finger Trap 18 March 2026 Site B VideoPosterSticker Shared
FLT Ankle Roll 17 June 2026 Site C VideoPosterStickerGIF Final

A consistent, auditable record of how learning was shared after every incident.

How do you know it reached people?

It’s the first question an auditor asks. An emailed PDF has no answer to it. This does.

 

What ISO 45001 clause 10.2 asks for

Communicating the learning is an auditable requirement, not a nice to have.

But "sent" is not the same as "reached".

An emailed PDF

Proves it was sent.

And that is the last thing you ever know about it.
A video, through your existing channels

Proves it was sent.

You get:

That moves you from “it was sent” to “it landed”, which is what the clause actually asks for.

How this compares

Against other ways of communicating incident learning

Criteria Safety Incident Learning Others: VR, simulation and animation platforms
What it shows Your actual site, where it happened A rendered or illustrated environment
Covers your specific incident Yes, every time Generic hazards, or an anonymised example
Effort from your team A voice note and a few photos Storyboarding, review cycles, scheduling
Time to first output Five working days Weeks to build
Ready before the incident Yes, template set up in advance No, build starts after you decide
Hardware needed None. Phone, screen or LMS Headsets, plus device management
Reaches nights and contractors Yes, through your existing channels Depends on headset access
Languages Multiple, from one production Catalogue languages only
Cost to start £350 setup, £890 per incident Annual licence, often five figures
Commitment None Annual contract
Where they’re better Not built for recurring hazard training Recurring competency training at scale

Is this right for your site?

This tends to work best when:

Multiple Sites

You run multiple sites, and an incident at one is a live risk at the others

Day/ Night Shifts

You run shifts, so nights and weekends structurally miss the briefing

Contractors

You have a significant contractor or agency population

Multilingual

Your workforce is multilingual, or mixed-literacy

Repeat Incidents

You have just had a repeat incident, or a near miss that could easily have been serious

ISO 45001 audit due

You are ISO 45001 certified with an audit or recertification approaching

Where it works less well, honestly

Not ready for a demo?

Watch a behind the scenes video of a safety incident learning video being built 3 minutes, just watch

How the pilot works

20-minute Demo, including:

Understand your current incident communication

Share an incident learning example

Explain the pilot process


No prep, no commitment.

Our safety templates get updated with your safety and organisation logo.

  • Template setup £350

We’ll share guidance on what to do.

You’ll get the video plus 3 other outputs to use.

  • All Incident Assets £890

Did it actually land?

Turn the pilot into a package that suits your organisation.

Pick none, one, or all of them. No minimum volume, no retainer, no tie-in.

Make safety learning memorable, without the commitment

No commitment after the pilot

If it didn't work, it stops there. Nothing renews.

No tie-in, ever

No retainer, no minimum volume, at any stage.

Small upfront cost

£350 to set up, £890 for the first incident.

We never ask for confidential detail

No names, no blame, it stays inside your business, under NDA. Nothing leaves unless you choose it to.

Almost nothing from your team

A few images of the location and some notes

Frequently asked questions

We can't share incident details externally. Does that rule this out?

No, it stays inside your business, under NDA. Nothing leaves unless you choose it to.

Never. No names, no blame, no speculation. The script covers location, what happened, the immediate response, the key learning and what has changed.

We can wait, or produce the video on confirmed facts only. You control exactly what is stated, and anything factually uncertain stays out.

A fair question, and one we’re happy to work around. The videos are factual, non-blaming, and focused on learning and corrective action rather than fault. We work to whatever your legal or communications team requires, and some sites choose to wait until an investigation has closed. We’re not legal advisers, so we’d always encourage you to confirm your own position internally.

Do you need to film on our site?

No. You send photographs of the location, along with any reference or CCTV footage you have. A site visit is never required. Filming on site is an option where you want richer coverage, not a condition of getting started.

A few key points explaining what happened and the key learning, a few clear photographs of the location, and any reference footage if you have it. There’s an optional AI prompt that drafts the voiceover script from a handful of bullet points if you’d rather not write it.

Within five working days of receiving the information, once your template is set up.

Yes. The voiceover can be produced using AI, which means the same video can be translated into multiple languages from a single production. This is where the cost advantage is largest, because language versions don’t require a new voice artist each time.

We already have incident reporting software.

Most sites do, and it’s usually working well. The gap is rarely capture and we don’t overlap with the reporting software. What we support with is making sure the learning reaches people beyond the team involved, and helping you show that it did. 

Distribution runs through your existing channels, so you get whatever data those provide: LMS completions, view counts, briefing records. It can also be paired with a short quiz or Q&A through your own LMS, which moves the evidence from “it was seen” to “it was understood.”

Small single sites with very few incidents, organisations that can’t share any incident details even internally, and situations where the real problem is that people aren’t reporting at all. That last one is a reporting culture problem and a video won’t fix it.

What does it cost?

Setup is a one-off fee of around £350, which covers building your site-specific template. Each incident video is around £890. Exact pricing is confirmed after the demo.

You do. It’s yours to keep, reuse and archive.

Nothing automatic. If it worked, the same template handles the next incident. If it didn’t, it stops there.

See it before you decide anything

Twenty minutes. No prep, no pitch, no commitment.

What we will cover during the demo

Understand your current incident communication

Share an incident learning example

Explain the pilot process

Book a 20-minute demo meeting

No prep. No commitment. 

Ready to book a demo with Alex?

No prep. No commitment. 

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers