Our proven KTP strategies will help you:

• Win the KTPs with businesses that the top universities achieve
• Become the partner of choice for businesses looking to innovate
• Encourage businesses to get in touch with you directly
• Show that cutting-edge/ life-saving technology resulted from your KTP
• Get more consistent leads coming through

Discover DMU’s Journey

We recently supported DMU, along with 20+ other universities we have supported, so we know what it feels like when your struggling to consistently manage and engage with businesses and academics about KTP’s.

We used our HE and KTP expertise to understand all their challenges:

Identifying the greatest need, through an initial consultation with all stakeholders

Providing a easy to follow process so the messaging was consistent across all marketing

Arranged schedules and production plans, without interupting their busy schedule

Provided a distribution plan so they can effectively use the content

You still might be thinking?

I won’t know how to effectively use it once it’s completed:

We have guides to support you with distributing the content and will make sure that what we create is most suited to your marketing needs.

We have created videos before but it didn’t work:

We combat the issue of not aligning with the brand, complex messaging, and underutilising the content which typically means the content doesn’t perform as desired.

It’s probably going to be out of our budget anyway:

We have different options for different budgets and also find ways to capture additional content that can be used across future campaigns. So you budget goes further.

What we know from a businesses perspective

• They engage more with KTP’s when they can see industry relevant examples.
• They are not readystraight away so you need to be memorable for when they are ready
• They don’t see a KTP as a priority in their busniess.
• They cannot commit the time to provide the numbers
• Are concerned about the costs.

Things they probably don’t realise about the university and KTP’s

• Access to world-leading research
• Access to world-leading facilities and equipment
• Credibility as a project has been supported by the university
• Advertising and employment being completed by the university so saves them time
• Part-funded employment of a skilled graduate
• They get the IP at the end of the project
• An opportunity to trial a graduate and see if they could continue to work for the company in the future
• Innovation that could make them leaders in their industry

With This Initial Conversation We Will Look to Understand:

• Your key tasks and activities
• What your targets are?
• What other offers do you have
• Your current onboarding process
• How do you currently funnel academics and businesses
• Other forms of marketing/ video you already have
• Marketing channels you use and others who can help share

“Tale Production had a great understanding of how Universities work and the way we want to deliver our messages and an appreciation of how we want to turn things around quickly”