Proven Video Strategies to Build Stronger Business Collaborations That Save You Time
- Is your time focused on outreach instead of improving your product/service?
- Ever felt like businesses expressing interest but never following through?
- Frustrated by businesses unaware of university value?
- Could there be untapped potential in your offer for them?
- Is there potential missed opportunities due to inconsistent follow-up processes and ineffective communication by the team.
We can identifying your business outreach challenges to provide you specific cost-effective solutions that have been proven to work.
Understanding Your Needs
By comprehending your needs, we aim to suggest ideas specifically tailored to your team and objectives to ensure their effectiveness.
Identifying The Gaps
Supporting your current approaches by analysing your existing activity to identify cost-effective methods to fill any gaps or missed opportunities
Creating A Lasting Plan
And developing a short and long term video marketing strategy that you can work towards when the time is right.
Discover DMU’s Journey
Identifying DMU’s business outreach and academic challenges to build the most effective video strategy.
Darsheet Chauhan,
Knowledge Exchange Officer, DMU
How does it actually work, what is the process:
Discuss your ideas with Alex so we can get to know you and understand what you want to achieve.
2. Generate Ideas
Together we will create a custom video marketing plan to accomplish your short and long term goals.
3. Start When Ready
You decide when to begin and we’ll create the desired elements of the plan based on your budget and time.
At Tale Production we know you have lots to offer to businesses when building collaborations with them and the university.
If you’re interested in increasing the number and lifetime value of a business’s collaboration, you need an approach that effectively communicates the support you offer.
The problem is when you speak to businesses they can slip through your fingers, disappear or forget, which is usually down to something missing from the marketing and sales, but you may not be aware of what this is.
This can be frustrating as you have lots the university can offer to businesses.
We believe you are the key component to great innovation, student experience and research impact, so you don’t want to be wasting time with tasks you don’t enjoy.
We understand your ambition to drive innovation and collaboration.
That’s why we created our video marketing approaches so we can create an effective solution so you stay top of mind with businesses, so they even start to come to you directly.
Here’s how it works:
1. On a call or in person we will ask you questions to identify your challenges,
2. Together we can create a few ideas based on your current approach
3. Once we have a solution that aligns with your needs and budget we will create all the content, involving all the right stakeholders.
You can Schedule a free meeting with me right now, so you can remove the tasks you don’t enjoy and start building business collaborations that last.
You still might be thinking?
I won’t know how to effectively use it once it’s completed:
We have guides to support you with distributing the content and will make sure that what we create is most suited to your marketing needs.
We have created videos before but it didn’t work:
We combat the issue of not aligning with the brand, complex messaging, and underutilising the content which typically means the content doesn’t perform as desired.
It’s probably going to be out of our budget anyway:
We have different options for different budgets and also find ways to capture additional content that can be used across future campaigns. So you budget goes further.
Call Us On 0115 6470 415 Or Schedule A Meeting So We Can Discover The Best Approach For Your KTP Needs
Previous Campaign Inspiration
Single Video Starter Examples:
Business Case Study
Enterprise Explainer Video
Training Material for the Team
Highlights from an Event
A Getting Started Explainer Video
Virtual Testimonial/ Case Study
Video Strategy Campaigns Examples:
40+ Touch Point Video Campaign
Full suite of video marketing tools to share with businesses and academics, for DMU Innovation Team
Project Launch Campaign
The cinematic launch campaign, to develop and grow a global sports institute at Loughborough University
Results You Can Expect
Discuss your ideas with Alex so we can get to know you and understand what you want to achieve.
2. Generate Ideas
Together we will create a custom video marketing plan to accomplish your short and long term goals.
3. Start When Ready
You decide when to begin and we’ll create the desired elements of the plan based on your budget and time.
With This Initial Conversation We Will Look to Understand:
- Your key tasks and activities
- What your targets are?
- What other offers do you have
- Your current onboarding process
- How do you currently funnel academics and businesses
- Other forms of marketing/ video you already have
- Marketing channels you use and others who can help share
“Tale Production had a great understanding of how Universities work and the way we want to deliver our messages and an appreciation of how we want to turn things around quickly”
