Faye Singleton

Content Marketer, Tale Production

Expertise:  Social Content | Marketing | LinkedIn |  

About Faye

From the age of 10, Faye has been passionate about content creation and marketing, launching her own YouTube channel and documenting her university experience online. Over time, the platform grew to more than 25,000 followers, opening opportunities to collaborate with well-known brands from NOW TV to Pot Noodle, and join the Tale Production team. 

Alongside building her own platforms, Faye continued developing her marketing and communications experience through university internships, managing social media channels, and creating marketing strategies for organisations and campaigns.

What Faye writes and speaks about

  • Using video to simplify complex ideas

  • Social media storytelling and audience engagement

  • Content creation for different audiences

  • Building online communities through content

Why her perspective is different

Creative     |     Scientific    |    Strategic    

Faye’s background in Biomedical Science, combined with years of experience building digital audiences, gives her a unique approach to content creation. She understands how to communicate detailed or technical information in a way that feels engaging, relatable, and easy to follow.

Her work is driven by the belief that video is one of the most powerful tools for helping people understand complex subjects in a format that feels natural, digestible, and accessible.

Outside of work

Outside of work, Faye plays football for York City Ladies and spends most of her time outdoors

15+ years of video creation

500+ YouTube videos, Instagram Reels, and TikToks

Experience

  • Winner of the Biochemical Science Society Competition for creating an educational video explaining the complex adverse effects of paracetamol in an engaging and accessible way for public audiences: https://youtu.be/CpAY2lnfFVA

 

  • Created marketing content and campaigns for the University of York, supporting record student recruitment results and increasing social channel engagement by over 100%

 

  • Created content and social campaigns for global brands including NOW TV, Pot Noodle, Deliveroo, and Schuh

 

  • Built and grew a personal YouTube platform to over 25,000 subscribers through consistent video strategy and audience engagement

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers