The Manufacturing Event Content Playbook

The Manufacturing Event Content Playbook How leading manufacturers turn one exhibition into months of valuable content. How to create content for before, during and after the event​ Types of video that perform​ best Simple ways to improve event captured content​ Written by: this is for you if… Simple ways to improve event captured content​ Your […]

How Engineering Manager’s Can Use Video Beyond Construction

How Engineering Managers Use Video Beyond Construction Projects Practical applications across safety, operations, technology and leadership. .cls-1 { fill: #f25c3e; } 5 engineering communication pillars .cls-1 { fill: #f25c3e; } Case studies and real use cases .cls-1 { fill: #f25c3e; } Examples from P&G and other large manufacturing orgs Written by: this is for you […]

Internal Communication Video Planning Framework

Make sure your next internal comms video actually lands A simple framework to define the right message before you create anything Define the outcome Define the audience Define the message Avoid common mistakes Used across internal communications projects in large manufacturing organisations Written by: this is for you if… You need to show progress to […]

Why Internal Communications Videos Fail in Manufacturing

Why Internal Communications Videos Fail in Manufacturing(and How to Fix It) Most internal communications videos don’t fail because of production. They fail because no one’s clear on what they’re trying to achieve. Table of Contents In this article: Why internal comms videos don’t land What most teams get wrong A simple way to fix it […]

Video Creation Guidlines

The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.

Live Action

Production

  • Tone and style
  • Framing, composition, frame rate
  • Lighting style camera movement
  • Environment setup
  • Voiceover style
  • Post-production
  • Colour grading
  • Audio
  • Resolution
  • Titles and text
  • Editing style
  • Subtitle style
  • Music style
  • End frames/ call to actions

Animation

  • Storyboarding and narrative template
  • Colour palette line weighting and style consistency
  • Animation styles
  • Character and asset design
  • Typography library of animated assets
  • Transitions sound effects
  • Logo animation templates

Motion Graphic Template Assets

  • Titles and text
  • Text call outs
  • Transitions
  • Timers and graphs
  • Countdowns and progress bars
  • Dynamic backgrounds
  • Intro and outro’s video
  • Effects callouts and pointers
  • Social media content agenda’s / data visualisation
  • Event-specific MOGRTs

Drag and Drop Assets

  • Logo animation
  • Shape transitions
  • Social media overlays
  • Dynamic backgrounds
  • Motion icon loops
  • Colour grading LUT’s
  • Animated stickers