Objective: Encourage individuals, departments and line teams to continually make improvements
Distribution: At site meetings and launch events
Digitization Leader Challenges
No clear way to show progress to leadership
Needed to align multiple teams
Risk of message being too broad or unclear
Department Emblem
Each department was given its own emblem to help them feel part of their team.
Company Ethos
Integrating the company ethos into the video to give clarity towards the purpose of the initiative.
Table Design
As well as being an introduction the video shared an explanation as to how departments can score points
Celebration Event
Also capturing the celebration event that featured the brand assets, tables, video and sound scapes that we designed
Behind the Scenes
The approach
Focused on one clear objective
Combined interviews with visual progress
Structured for use in leadership updates
The outcome
Clear, focused message
Strong engagement from leadership
Reusable content across internal channels
“We have worked on multiple projects with the Tale Production team and each time they have shown excellent agility to deliver on time and with quality. The productions that have been made have enabled great team engagement across business departments – Alex’s understanding of the FMCG industry is pivotal in helping to shape the end products that meet our needs”.
Dave Chan
Manufacturing Capabilities and Digitization Leader – P&G
If you’re working on something similar, this is usually where we start:
The following list will vary based on each of your product/service types and distribution channels. This scope is defined during the initial free consultation.
Live Action
Production
Tone and style
Framing, composition, frame rate
Lighting style camera movement
Environment setup
Voiceover style
Post-production
Colour grading
Audio
Resolution
Titles and text
Editing style
Subtitle style
Music style
End frames/ call to actions
Animation
Storyboarding and narrative template
Colour palette line weighting and style consistency
Animation styles
Character and asset design
Typography library of animated assets
Transitions sound effects
Logo animation templates
Motion Graphic Template Assets
Titles and text
Text call outs
Transitions
Timers and graphs
Countdowns and progress bars
Dynamic backgrounds
Intro and outro’s video
Effects callouts and pointers
Social media content agenda’s / data visualisation